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Resources

Plain-English guides for the tools your business runs on.

Written by the specialists who fix these problems every day. No SEO fluff, no affiliate pitches, no "10 things you won't believe." Just the answers we give our clients when they ask.

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Featured reading

Six guides we reach for almost every week.

These are the articles we bookmark internally and send to clients when they ask what to do next.

Email deliverability9 min read

How to fix Mailchimp emails going to spam (the 6 real causes)

SPF, DKIM, DMARC, list hygiene, content triggers, and sender reputation — in plain English, with a checklist you can run in 30 minutes.

Guide in progress
GA4 setup11 min read

A plain-English guide to GA4 events for non-developers

What events actually are, which ones matter for a small shop, and how to set them up without touching a line of code.

Guide in progress
Shopify migrations14 min read

Migrating from WooCommerce to Shopify without losing your SEO

The redirect map that saves your rankings, the product export trick most guides skip, and how to test before you flip the DNS.

Guide in progress
Email marketing8 min read

Klaviyo welcome flows that actually convert

The 5-email structure we build for nearly every ecommerce client, with subject lines, send times, and conditional splits.

Guide in progress
Hosting & DNS7 min read

DNS records explained: A, AAAA, CNAME, MX, TXT

Everything you actually need to know about DNS to set up a custom domain, connect a mailbox, and verify a sender — nothing more.

Guide in progress
Automation10 min read

Why your Zapier automations keep breaking (and how to fix them)

The five failure modes we see most often — auth drift, rate limits, schema changes, and two more you probably haven't thought about.

Guide in progress
Topics

Browse by the problem you're trying to solve.

Every topic is a shelf of hands-on guides written by the specialists in our network.

14 guides

Email deliverability

Why emails go to spam, and what actually gets them back to the inbox.

12 guides

GA4 setup

Events, conversions, and real dashboards without the GA4 jargon.

9 guides

Shopify migrations

Moving from WooCommerce, BigCommerce, or Squarespace without losing sales.

18 guides

Email marketing

Klaviyo, Mailchimp, and flow design that respects your audience.

11 guides

Hosting & DNS

Cloudflare, domain records, SSL, and the DNS pitfalls nobody warns you about.

10 guides

Automation

Zapier, Make, and n8n — building workflows that don't silently break.

7 guides

Forms & chat

Typeform logic, Intercom setup, chat widgets, and lead capture.

8 guides

Dev tools

GitHub, Sentry, CI/CD, and getting your team's tooling out of your way.

Recently published

Hot off the bench.

Monthly digest

One email a month. New guides, no fluff.

We only write when we have something genuinely useful to share — usually two or three guides and the one tool change that actually affected our clients that month.

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