Resources

Plain-English guides for the tools your business runs on.

Written by the specialists who fix these problems every day. No SEO fluff, no affiliate pitches, no "10 things you won't believe." Just the answers we give our clients when they ask.

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Featured reading

Six guides we reach for almost every week.

These are the articles we bookmark internally and send to clients when they ask what to do next.

Email deliverability9 min read

How to fix Mailchimp emails going to spam (the 6 real causes)

SPF, DKIM, DMARC, list hygiene, content triggers, and sender reputation — in plain English, with a checklist you can run in 30 minutes.

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GA4 setup11 min read

A plain-English guide to GA4 events for non-developers

What events actually are, which ones matter for a small shop, and how to set them up without touching a line of code.

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Shopify migrations14 min read

Migrating from WooCommerce to Shopify without losing your SEO

The redirect map that saves your rankings, the product export trick most guides skip, and how to test before you flip the DNS.

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Email marketing8 min read

Klaviyo welcome flows that actually convert

The 5-email structure we build for nearly every ecommerce client, with subject lines, send times, and conditional splits.

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Hosting & DNS7 min read

DNS records explained: A, AAAA, CNAME, MX, TXT

Everything you actually need to know about DNS to set up a custom domain, connect a mailbox, and verify a sender — nothing more.

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Automation10 min read

Why your Zapier automations keep breaking (and how to fix them)

The five failure modes we see most often — auth drift, rate limits, schema changes, and two more you probably haven't thought about.

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Topics

Browse by the problem you're trying to solve.

Every topic is a shelf of hands-on guides written by the specialists in our network.

14 articles

Email deliverability

Why emails go to spam, and what actually gets them back to the inbox.

12 articles

GA4 setup

Events, conversions, and real dashboards without the GA4 jargon.

9 articles

Shopify migrations

Moving from WooCommerce, BigCommerce, or Squarespace without losing sales.

18 articles

Email marketing

Klaviyo, Mailchimp, and flow design that respects your audience.

11 articles

Hosting & DNS

Cloudflare, domain records, SSL, and the DNS pitfalls nobody warns you about.

10 articles

Automation

Zapier, Make, and n8n — building workflows that don't silently break.

7 articles

Forms & chat

Typeform logic, Intercom setup, chat widgets, and lead capture.

8 articles

Dev tools

GitHub, Sentry, CI/CD, and getting your team's tooling out of your way.

Recently published

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Monthly digest

One email a month. New guides, no fluff.

We only write when we have something genuinely useful to share — usually two or three guides and the one tool change that actually affected our clients that month.

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